What makes a video go viral? TOW 13

What does it take for a video to go viral? In my opinion I think the video has to be humorous in order for people to keep telling others to watch it. The video also need to be unique, meaning no one else has created a video like this. Some videos that go viral are not always planned. For example, “David After Dentist” was a father filming his son after his son got a tooth pulled and then child was still on medication in the car ride home and the child didn’t realize what was going on in his body…just that he “felt funny.” I’m sure the father was not thinking that this video was going to go viral all over YouTube, because he probably did not think that people, who did not know his son, would find it nearly as funny. But that is the best part about viral videos; you never know how many people really are going to end up watching them and referring them to other videos to watch and download. Another factor that I believe makes a video go viral is when the footage is so unexpected. For example one of my favorite viral videos is one originally shot by a news camera crew in Mobile, Alabama. The video talks about how the people living in Mobile have been seeing a leprechaun but no one can seem to catch it. The best part is someone drew an amateur sketch of what they saw when they had their encounter with the leprechaun, and the sketch was used in the news story. Also the whole idea was just hysterical, the fact that these people thought there was a gold somewhere nearby because the leprechaun had brought it. In addition, one man said he had inherited a special leprechaun flute from his ancestors and this is what he was trying to use to attract the leprechaun to him. Other examples of popular viral videos are the ones made and uploaded by Chris Crocker. One of my favorites is one called “LEAVE BRITNEY ALONE.” Crocker is obsessed with Britney Spears and considers himself her biggest fan. He made a video of himself lying on a bed talking about how the paparazzi and everyone else out there needs to leave Britney alone and why she needs to be left alone. The funny part of the video is how intense Crocker gets, he begins to cry and scream at the camera and try and really show off his love and obsession for Britney by defending her. Crocker has made plenty of videos and all of his seem to go viral, and I think it is due to how extreme he is and how he always pushes the limits too far in every video.

 “LEAVE BRITNEY ALONE”

http://www.youtube.com/watch?v=kHmvkRoEowc&feature=related

Leprechaun in Mobile, Alabama

http://www.youtube.com/watch?v=nda_OSWeyn8

A Survival Guide to Social Media and Web 2.0 Optimization *Chapters 8 & 9* Media Communities/Widgets/Badges

  • Media communities are social sites where you can save, share, and comment on multimedia items.
  • Image sharing sites such as Flickr
  • Video sharing sites such as YouTube
  • Searching and search engine placement is searching images in Flickr and videos in YouTube using search terms just as you would do in search engine like Google.
  • Widgets are snipped of code, usually displayed graphically, that can be used to syndicate content.
  • Some widgets help you show off all of the places you are in the social web.
  • Some widgets encourage others to subscribe to your RSS feed and to share your site on social bookmarking or crowd-sourcing sites.

Widgets & Badges – TOW 12

Widgets are “a stand-alone application that can be embedded into third party sites by any user on a page where they have no rights of authorship.” (Wikipedia)

 

 Badges are “ small images used on a website to promote web standards, products used in the creation of a web page or product, or to indicate a specific content license that is applied to the content or design of a website.” (Wikipedia)

 

The difference between the two is that a badge is more of a form of advertisement in a sense; they are made for others to notice and use. You can click on badges. Where as widgets are snippets of code that are displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or Websites (pg. 222, A Survival Guide to Social Media and Web 2.0 Optimization).

 

Badges and Widgets are helpful because they can provide more information for others. They make it easier for people when they are trying to access information. Badges and widgets can both be created, but widgets are more difficult due to their complex coding.

 

One organization that I’m apart of that can benefit from widgets and badges would be the Society of Communication Scholars. They could have widgets and badges and this way people could easily access information about any area within the organization that they might be interested in and then become more aware about it. Having these applications can only help.

Interview Recap with Allie Burrow

Allie Burrow was a Public Relations major at Georgia Southern University; she has now graduated and works for Parkmobile USA, Inc. as their Marketing Coordinator. I first met Allie in 2007 when she I were in the same sorority. Allies typical day of work begins around 8 in the morning, where she checks Twitter, Facebook and LinkedIn. She replies to all comments and updates the social media for Parkmobile by letting followers know what is going on for the day and what is happening soon. Allie also checks City Bid, and handles all the booking for conferences and trade shows.  Her responsibilities include getting all press materials ready for anything they are about to launch or attend. Allie stays busy with her position and this week she is writing 4 press releases for different cities they are about to launch in, and has coordinated radio remotes for their Albuquerque launch, that she will attend this April. Parkmobile is getting ready to announce their Mobile App on iTunes, so Allie has been booking tables at universities and surrounding cities.

Allie said she keeps current with the PR world, by saying that everything revolves around Twitter and Facebook at her job; she says if it wasn’t for those two things she would not have a job today. Allie says she does a lot of writing but it is not hard for the most part because it’s writing on Twitter and Facebook. She says her week consists of anything and everything that deals with social media, and preparing all press kits and materials for upcoming launches.

Allie really enjoys working in PR, because of how broad it is. She loves how with PR you can be creative and think outside the box. She loves the flexibility and how each day is never the same. The advice that she offers to others in PR is to just stay connected, do lots of internships, and take something with you from each company that you work with. Allie also recommends for students to keep their AP Style book because she uses it everyday.

Alllie said that GSU did prepare her for the PR world, and especially Barbara Nixon introducing her to Twitter, because that is the reason she landed a job. She says everything she learned in her PR classes she has used and implemented at work.

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 7* Social Bookmarking & Crowd- Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and websites in a public space the same way you might save them using your own web browser.
  • Examples are:
    • Delicious.com
    • Technorati
    • StumbleUpon
    • Searchles
  • A crowd- sourced news site allows its user to determine the popularity of a news story, blog entry, or website, through various types of voting or rating systems.
  • Examples are:
    • Digg.com
    • Reddit
    • Mixx
    • Gabbr

Delicious -TOW 11

 

Delicious is a social bookmarking site, in which you can track all your favorite or most visited sites. We can all benefit from this by seeing what sites our friends and families are going to. Students can benefit from this especially if you are working in a group because this way you can see where all the other group members have been researching. In the end, Delicious can probably make the research portion of a project run a lot smoother if everyone is informed of the sites that all group members are using. People can use Delicious also if they want to track sites that way they can refer them to others.

 I personally use StumbleUpon, I find this social bookmarking application very entertaining. I know that whenever I’m bored that I just plug in my interest to StumbleUpon and it brings up the most bizarre but interesting websites.

 Below are some sites that I bookmarked on Delicious. These are all sites that I frequently visit.

http://delicious.com/micaelac329

PR Open Mic-TOW 9 & 10

PR OpenMic is a social networking site developed by Robert French.  The site is targeted to students who are majoring in PR, professors, PR Professionals and people who work in PR departments. Some of the first things that the site suggests are for you to invite your friends, customize your page, and then begin to add content. Once you join the site you can update your status for others to see. For example if you are looking for an Internship, this is a perfect way to let others know that way anyone who is looking for interns can see that you are obviously interested in PR and can connect with you. There are many applications that PR OpenMic offers for example; you can upload videos or pictures, comment on posts and read the open discussion forum.

PR OpenMic is beneficial to students who are graduating because this site allows for people to post job openings, or internship opportunities. The sites also offers networking and connections to specific people who work or are apart of certain groups on the site.

The part that I find different about this networking site compared to others is the open discussion forum, because you can read and comment on these posts. Where as most networking sites just provide the connections and not really provide a place for people to see your thoughts. The site is similar to Twitter, because you can update your status. In addition the site also similar to LinkedIn, they are bothe sites used for networking and you need to be professional on them. 

PR OpenMic is beneficial to students who are graduating because this site allows for people to post job openings, or internship opportunities. The sites also offers networking and connections to specific people who work or are apart of certain groups on the site.

The part that I find different about this networking site compared to others is the open discussion forum, because you can read and comment on these posts. Where as most networking sites just provide the connections and not really provide a place for people to see your thoughts. The site is similar to Twitter, because you can update your status. In addition the site also similar to LinkedIn, they are bothe sites used for networking and you need to be professional on them.