Category Archives: Reading Notes

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 13* Looking to the Future

  • A lifestream is similar to a blog in that it is a chronologically ordered collection of information, but its content consists mostly of feed or “streams” of information from other social sites like: WordPress, Facebook, Flickr, Delicious, Twitter, etc.
  • Lifestreaming services:
    • FriendFeed
  • While Web 2.0 is about interaction between users of the Internet, Web 3.0 will be about interaction between the user and the information itself.
  • More people are turning to their mobile devices to connect to the Internet and to each other.
  • Creating applications for mobile devices like the iPhone have become much easier for development, since Apple first introduced a more open platform.

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 14* Measuring Your Success

  • Examples of goals for measuring your success in the social web:
    • Increase website traffic
    • Driving sales or new business
    • Monitoring brand awareness
    • Improving customer relations
    • Managing reputation
    • Establishing credibility
    • Creating buzz
    • Improving public relations
  • Tools to help you measure:
    • Google analytics
    • Google alerts
    • Google trends
    • FeedBurner
    • Blog Statistics and tools
    • Technorati
    • Blog Pulse
    • Twitter Search
    • Postrank
    • Xinu

A Survival Guide to Social Media and Web 2.0 Optimization *Chapters 11 & 12*More Social Tools/ Pulling it All Together

  • These tools can benefit most social media strategies:
    • Social Calendars
    • Social Pages
    • Wikis
  • Social search portals offer your visitors a unique search experience right from your website or blog.
  • Social media and Web 2.0 optimization websites use technologies such as blogs, RSS feeds, widgets and social bookmarking to allow visitors to interact and share the site’s content, thus creating an environment of collaboration.
  • The nature of the social web is to connect people through social platforms and applications.

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 10* Social Media Newsroom

  • Social media newsroom is a place where you view all your major media coverage, you can see and look up all of your past and present news releases and future events.
  • Social media newsroom is for individuals and businesses that tend to get or want to get a lot of media coverage, or who put out news releases on a regular basis.
  • Building your social media newsroom:
    • Install WordPress and your theme, design the functionality of the theme, and set up your newsroom.

A Survival Guide to Social Media and Web 2.0 Optimization *Chapters 8 & 9* Media Communities/Widgets/Badges

  • Media communities are social sites where you can save, share, and comment on multimedia items.
  • Image sharing sites such as Flickr
  • Video sharing sites such as YouTube
  • Searching and search engine placement is searching images in Flickr and videos in YouTube using search terms just as you would do in search engine like Google.
  • Widgets are snipped of code, usually displayed graphically, that can be used to syndicate content.
  • Some widgets help you show off all of the places you are in the social web.
  • Some widgets encourage others to subscribe to your RSS feed and to share your site on social bookmarking or crowd-sourcing sites.

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 7* Social Bookmarking & Crowd- Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and websites in a public space the same way you might save them using your own web browser.
  • Examples are:
    • Technorati
    • StumbleUpon
    • Searchles
  • A crowd- sourced news site allows its user to determine the popularity of a news story, blog entry, or website, through various types of voting or rating systems.
  • Examples are:
    • Reddit
    • Mixx
    • Gabbr

A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 6* Micro- Blogging & Social Networking

  • Social networking is one of the most powerful social media strategies you can implement.
  • Facebook is currently the fastest growing social networking site and an ideal first choice for anyone or any business wanting to get a solid foothold in the social web.
  • My Space is a combination of a Facebook profile and a Facebook page.
  • LinkedIn is a networking site that is more professional and it focuses on professional experience and expertise.
  • Twitter is considered a microblogging platform.
  • Social Bookmarking and Media Communication:
    • Flickr
    • StumbleUpon