My guest blogger for the week is Brittany Cook, and the post below was written by her after she listened to the podcast “Social Media: Friend or Foe?” The reason I chose to use Brittany Cook as my guest blogger, is because everything she said in this post is true, regardless of what it is, social media skills are essential now in the business world and regardless if we like it or not we need to be prepared for it.
Here is the link to the original post: http://zta0621.wordpress.com/2010/02/17/social-media-friend-or-foe/
After listening to the podcast “Social Media: Friend or Foe?,” my perspective on social media becoming such a huge role in communication in today’s society has changed. There are many different pros and cons to communuicating through social media. Checking/updating our Facebook or Twitter has become an everyday thing just like reading the newspaper. Social media has become such an important part of communicating with one another, especially for businesses and organiztions that are in the marketing and PR fields. Social media is now being used to locate and market target publics which has become so very important to the overall success of their companies. Even though face-to-face communication is very important in establishing and maintaining relationships with customers, social media has also become another means of creating these relationships.
During the podcast, those who opposed the use of social media for targeting important publics said they did not like not being able to network face-to-face with others. Some people voiced their concern about not being able to take their clients on activities that would allow them to create business relationships because the internent would take the place of these activities. This could possibly hurt them in the long run because businesses would be commnicating to a broad audience and not to just a few people. One person even said he did not like not taking his clients golfing or other ways that create an opportunity to network. Those who opposed social media communication would rather use traditional methods of establishing relationships with customers rather than using the internet, which does make sense to me.
Businesses are going to have to adapt to the new means of communication, whether they want to or not. It does not have to be the primary means of establishing relationships, but it will be necessary in reaching large audiences. While I do think that social media will improve the communication means for PR and other related fields, I do still think that traditional methods should also be used.