A Survival Guide to Social Media and Web 2.0 Optimization *Chapter 14* Measuring Your Success

  • Examples of goals for measuring your success in the social web:
    • Increase website traffic
    • Driving sales or new business
    • Monitoring brand awareness
    • Improving customer relations
    • Managing reputation
    • Establishing credibility
    • Creating buzz
    • Improving public relations
  • Tools to help you measure:
    • Google analytics
    • Google alerts
    • Google trends
    • FeedBurner
    • Blog Statistics and tools
    • Technorati
    • Blog Pulse
    • Twitter Search
    • Postrank
    • Xinu

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