Widgets are “a stand-alone application that can be embedded into third party sites by any user on a page where they have no rights of authorship.” (Wikipedia)
Badges are “ small images used on a website to promote web standards, products used in the creation of a web page or product, or to indicate a specific content license that is applied to the content or design of a website.” (Wikipedia)
The difference between the two is that a badge is more of a form of advertisement in a sense; they are made for others to notice and use. You can click on badges. Where as widgets are snippets of code that are displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or Websites (pg. 222, A Survival Guide to Social Media and Web 2.0 Optimization).
Badges and Widgets are helpful because they can provide more information for others. They make it easier for people when they are trying to access information. Badges and widgets can both be created, but widgets are more difficult due to their complex coding.
One organization that I’m apart of that can benefit from widgets and badges would be the Society of Communication Scholars. They could have widgets and badges and this way people could easily access information about any area within the organization that they might be interested in and then become more aware about it. Having these applications can only help.