Allie Burrow was a Public Relations major at Georgia Southern University; she has now graduated and works for Parkmobile USA, Inc. as their Marketing Coordinator. I first met Allie in 2007 when she I were in the same sorority. Allies typical day of work begins around 8 in the morning, where she checks Twitter, Facebook and LinkedIn. She replies to all comments and updates the social media for Parkmobile by letting followers know what is going on for the day and what is happening soon. Allie also checks City Bid, and handles all the booking for conferences and trade shows. Her responsibilities include getting all press materials ready for anything they are about to launch or attend. Allie stays busy with her position and this week she is writing 4 press releases for different cities they are about to launch in, and has coordinated radio remotes for their Albuquerque launch, that she will attend this April. Parkmobile is getting ready to announce their Mobile App on iTunes, so Allie has been booking tables at universities and surrounding cities.
Allie said she keeps current with the PR world, by saying that everything revolves around Twitter and Facebook at her job; she says if it wasn’t for those two things she would not have a job today. Allie says she does a lot of writing but it is not hard for the most part because it’s writing on Twitter and Facebook. She says her week consists of anything and everything that deals with social media, and preparing all press kits and materials for upcoming launches.
Allie really enjoys working in PR, because of how broad it is. She loves how with PR you can be creative and think outside the box. She loves the flexibility and how each day is never the same. The advice that she offers to others in PR is to just stay connected, do lots of internships, and take something with you from each company that you work with. Allie also recommends for students to keep their AP Style book because she uses it everyday.
Alllie said that GSU did prepare her for the PR world, and especially Barbara Nixon introducing her to Twitter, because that is the reason she landed a job. She says everything she learned in her PR classes she has used and implemented at work.