A Survival Guide to Social Media and Web 2.0 Optimization*Chapter 5* Podcasting

  • A podcast is a series of audio or video files that is distributed over the internet.
  • The plan for creating and promoting your podcast looks something like this:
    • Record and prepare a podcast episode.
    • Upload the episode to the Internet.
    • Publish the episode to a blog, website or service.
    • Create your podcast feed.
    • Burn your podcast feed to FeedBurner.
    • Promote your podcast on your website or blog and in podcast direct.
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