What really caught my attention to read “Toyota’s Digital Disaster,” was the tag line up under it. It read:
In the Google era, how do you manage a product recall and a public-relations fiasco?
I feel that this line could not be more appropriate when it says in a “Google era and public-relations fiasco.” That is a good question, now a days with all the social media out there it is so easy to get the word out to spread. Frequent bloggers can update at any time to inform followers of any news they hear. As soon as one person heard about the recall I’m sure many people were tweeting about it. Now Toyota is having to use crisis communication to fix everything and their image.