A Survival Guide to Social Media and Web 2.0 Optimization*Chapters 1 & 2*Creating Your Social Media Strategy

  • Three general areas to keep in mind when planning a strategy for optimizing your presence in the social web: interactivity, sharing and collaboration.
  • The first important decision is to either start a blog which has built in RSS feed technology or creates your own RSS feed using an XML file.
  • Then map your strategy- don’t just use all the tools because they offer them, use the ones that make sense for your specific purpose.
  • Once your strategy is in place, use it to prepare the content you will need for implementation.
  • Two important decisions regarding your profile before you proceed is: What entity will you be representing in the social web?  And which person within your organization will be representing you in the social web.

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