Monthly Archives: February 2010

PR Connections # 2

The Tiger Woods scandal that broke out in November 2009, is still going on 3 months later and this story will always be around. There have been rumors that there is going to be a book and a movie about all Tiger’s secret life. But one thing that really stuck out in the media, was how quiet Woods remained and how he stayed out of the media and public. Woods’ who values his privacy choose to remain silent until a press conference held on February 19, 2010. According to the Orlando Sentinel they said public relations experts said the apology fell short. This will make the golfer’s already now tarnished image, not be boosted at all. I’m not sure if this is due to the apology being too scripted, or that it is just that the public found the apology weak or no one is willing to accept the apology.

In the end, if Tiger Woods ever wants to redeem himself or his image, he is going to need the help of a good PR team to turn everything around about him, of what he created. Crisis communications expert and Publicist, Howard Bragman said Woods’ strategy of refusing to speak out is “not working.”  This is probably due to there is only so long you can to stay away from everything- avoidance does not work, it only gives the media more to talk about.

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A Survival Guide to Social Media and Web 2.0 Optimization*Chapter 3* RSS Feeds & Blogs

  • RSS stands for really simple syndication, and a RSS feed is a way of sharing information across the internet.
  • You don’t need a feed reader to access RSS feeds, only to subscribe to them.
  • Starting a blog is the easiest way to create a RSS feed.
  • Important to know your audience.
  • Whenever you start using a new social tool or get an account with a social networking site- check to see if you can add one or more feeds/blogs.

T.O.W. #7 Foursquare

Foursquare is used by people to tell others about your whereabouts, or as some refer to it as “checking-in.”  By letting others know about where you are can give those ideas or suggestions of places or locations nearby that they need to check out. People check-in at all kind of places, for example; cafes, bars, restaurants, parks, homes, offices, etc. Foursquare can be helpful because it can assist you in knowing what kinds of places your friends like or have an interest in. This is great way to know where people are at and who is near you in case you want to meet up. Foursquare can be beneficial in letting you travel and discover places you have never been, in addition to having suggestions from others about where to go and why. Foursquare keeps track of the things you’ve done and where you have been. It can also help you create to-do lists and even suggest fresh experiences to search.  It is also convenient when checking into restaurants because people can give suggestions on what is around for afterward or even give ideas for what is good on the menu. To get the best feedback possible from Foursquare, “check-in” to every place you go to when you are in a certain city that way others can offer you the best advice.

Companies can benefit from Foursquare because they can track what their client really enjoys or likes, and then attend to them in this way. For example, if you are meeting a potential new client for lunch, it would be helpful if you already knew what restaurants this client visits and that way you know what they like in advance.

Along with everything online today there are dangers; Foursquare can also reveal too much information. Sometimes it is best for everyone not to know where you are at all times. Some people may consider what they are not doing while they are not at work as private and maybe they do not want the public knowing every move and place they go. Also, it is hard to know who to trust, who knows someone could lead or suggest a place that is not safe to go to.

What to Wear to an Interview

In my opinion job interview attire is probably the most important attire you will ever wear other than your wedding gown. A job interview is the one moment you are really trying to impress someone, so it is vital that you dress for success. Remember that it is always best to be overdressed then underdressed, even if the place where you are inquiring about has a relaxed, casual dress code. Always dress conservative and be sure to cover any tattoos or piercings.

While most interviewees only think about clothing it is imperative to think about your shoes as well. Be sure to have leather shoes polished, patent leather shoes free of scuff marks. Women need to remember to wear heels but keep the heel at a reasonable height; you do not want to walk into an interview with five inch heels and shoes that you can barely walk in. This also goes along with your clothing; remember to keep your shoes conservative. You do not want to go into interview with a classic black business suit and then a pair of hot pink heels; this will just throw everything off. Also, remember if the bottoms of your shoes or soles are worn out it is best just to replace to sole or buy a new pair of shoes.

Your hair needs to be washed and combed nicely. Personally I would stay away from any vivid or “loud” hair accessories; for example, no brightly colored headbands, hair feathers, scarfs, ribbons, or extravagant hair barrettes. If you choose to wear your hair pulled back make sure it is done neatly and with neutral colored hair pieces.

Don’t forget your nails and hands. Make sure ladies to have manicured nails with a neutral polish if you choose to wear one. Also, be sure nails are trimmed and not excessively long. Keep jewelry to a minimum, wearing only one ring per hand. Men need to make sure their hands and nails are clean also; free of ink stains or dirt under nails. In addition, guys need to keep nails manicured and trimmed too.

Lastly, remember that it is not just your clothing being judged, it is the whole package of how well you present yourself. Keep it classy and conservative and remember to dress for success and to impress.

Career Advice from Monster Jobs said this:

“Your image matters because it shows your attentiveness to detail and gives recruiters an idea of how you’ll represent their company to clients, both internally and externally,” Glass concludes. “The visual message you send makes a big difference in how you’re perceived and, ultimately, whether or not you get the job.”

http://career-advice.monster.com/job-interview/interview-appearance/What-to-Wear-for-Job-Interviews/article.aspx

Here are some tips from Kim Zoller at Image Dynamics about dressing for an interview:

http://jobsearch.about.com/od/interviewsnetworking/a/dressforsuccess.htm

Women’s Interview Attire

  • Solid color, conservative suit
  • Coordinated blouse
  • Moderate shoes
  • Limited jewelry
  • Neat, professional hairstyle
  • Tan or light hosiery
  • Sparse make-up & perfume
  • Manicured nails
  • Portfolio or briefcase

 Men’s Interview Attire  

  • Solid color, conservative suit
  • White long sleeve shirt
  • Conservative tie
  • Dark socks, professional shoes
  • Very limited jewelry
  • Neat, professional hairstyle
  • Go easy on the aftershave
  • Neatly trimmed nails
  • Portfolio or briefcase

What Not to Wear on an Interview By Alison Doyle, About.com Guide http://jobsearch.about.com/od/interviewattire/a/interviewnot.htm

What Not to Wear on a Job Interview

  • Flip-flops or sneakers.
  • Underwear (bras, bra straps, briefs, boxers, etc.) that is visible. Don’t wear any underwear that shows – even if your bra straps match your top.
  • Shorts.
  • Jeans.
  • Skirts that are too short.
  • Pants that are too low-rise or too tight.
  • Blouses that are too low-cut or too short – don’t show your cleavage or your belly.
  • More on underwear and low-rise pants – make sure the top of your thong, if you wear one, doesn’t show above your pants.

A Survival Guide to Social Media and Web 2.0 Optimization*Chapters 1 & 2*Creating Your Social Media Strategy

  • Three general areas to keep in mind when planning a strategy for optimizing your presence in the social web: interactivity, sharing and collaboration.
  • The first important decision is to either start a blog which has built in RSS feed technology or creates your own RSS feed using an XML file.
  • Then map your strategy- don’t just use all the tools because they offer them, use the ones that make sense for your specific purpose.
  • Once your strategy is in place, use it to prepare the content you will need for implementation.
  • Two important decisions regarding your profile before you proceed is: What entity will you be representing in the social web?  And which person within your organization will be representing you in the social web.

Blog Comments

  1. Body Language and NonVerbal Communication During a Job Interview

Meghan Beytagh

http://meghanlane.wordpress.com/2010/01/29/body-language-and-nonverbal-communication-during-a-job-interview/

03/04/2010

COMMENT: (Can’t paste comment until Meghan approves it.)

  1. Foursquare

Brittany Cook

http://zta0621.wordpress.com/2010/02/25/foursqaure/#comment-15

03/04/2010

COMMENT:

I agree with what you said about Foursquare being a privacy issue. I know for a fact I would not want people knowing where I am every hour. To me personally, I would not use it at all and basically I have nothing against it. I just do not want to use it for safety reasons. But on the other end, it is a great tool for businesses, and can only help communication in the long run. One really cool thing about Foursquare is that it offers a Top 12 list of recommendations. I did not know that and that will be effective for someone to use if traveling or ever visiting somewhere they have never been.

3. Search Engine Visibility

Haley Higgs

http://hhiggs.wordpress.com/2010/02/16/search-engine-visibility/

03/04/2010

I found it interesting as well that more people now use Twitter search than Google search for news, I couldn’t believe that, that many people were involved with Twitter. In addition, after reading the position paper I also was shocked reading that social searches are becoming more necessary in the existence of search engines. Also that people rarely click after the first page of searching, I know that this is true with myself… but I never knew other did that as well.  I also agree with you and Alli and I think it would be nice to see the stats now for Google search engines.

4. Weekly Topic: Social Media defined in 140 Characters

Kati Ann Wright

http://katiann4710.wordpress.com/2010/02/17/weekly-topic-social-media-defined-in-140-characters/

03/04/2010

Kati Ann, I really enjoyed your post about social media and what you thought was the best definition. My favortite part that you wrote about was how a tweet is almost like a billboard. I like how you said it needed to be,  “short, precise, and should be of some sort of importance to the reader. There’s only so much time before someone driving a car will pass a billboard, making it that much harder for an advertiser to figure out just how to word the meaning their trying to get across. It must be big and bold.” I know that after reading this, it will help me when it comes to me tweeting, because most of the time I find it hard to say something of importance or relevance.

5.Super Bowl Media

Kacie Whigham

http://kdwhigham.wordpress.com/2010/02/08/super-bowl-media/#comment-62

03/04/2010

Kacie I really enjoyed reading your post about the Superbowl. To be perfectly honest I never really considered tying Twitter, social media and the Superbowl all into one. It is crazy to think that we all have the access and technology to be able to tweet about anything because this did not exist 20 years ago. I also loved you quote at the end about it being a social media world and the superbowl just lives in it, I feel like that is true for everything now.

6. PR Connections- University Proposed Budget Cuts

Allie Schlumper

http://allieschlumper.wordpress.com/2010/03/03/pr-connections-university-proposed-budget-cuts/#comment-84

03/04/2010

Allie, I really enjoyed reading your post about the budget cuts at GSU. I especially liked how you wanted to make sure that everyone was informed of what is going on rather than everyone just going off what they hear. I also agree with you about how President Keel and  his staff handled the situation by posting the video. Hopefully there is something that we can do before we graduate because I would hate to GSU suffer in any way possible.

7. TOW4: Defining Social Media in 140 Characters

Victoria Greene

http://vgreene1.wordpress.com/2010/02/03/tow4-defining-social-media-in-140-characters/#comment-28

03/04/2010

Victoria, I really enjoyed reading your post on what you think social media is.

 I will have to say after reading all the definitions that you chose as your favorite, I would say that this one is one of my fav.

J Garant:  A borderless space to consume & share information & opinions – to engage directly with industry minds & develop personally and professionally

I love how he started out using the word borderless, to me that word could not be more perfect when describing social media, because there really are not boundaries.

8. T.O.W. : Week 3

Bisofly Blog

http://bisofly.wordpress.com/2010/02/02/t-o-w-week-3/#respond

03/04/2010

Your post on social media and if it is ethical or not I found to be interesting. I really like the part that said, “When running a business it is imperative to know how your customers and potential customers feel about your brand, and what they are saying about your brand if you want your brand to continue to grow and prosper.” I totally agree with you on this because how are you supposed to know if your product is growing if you are not really sure what the consumers are saying about it. I also agree with you about how social media is a  good tool for businesses to get feedback from its customers.

9. Classy Comments

Maranda Butler

http://marandab.wordpress.com/2010/01/20/classy-comments-2/#respond

03/04/2010

After reading your post on Classy Comments, I never realized until now how much etiquette was needed in blogging and commenting. I always think of blogging as a free open forum to write about whatever, whenever and hope for some feedback. I found it helpful when you discussed how successful blogs are ones with feedback and comments. The only way to get more traffic to your blog is for the blogger to be more active in the blog scene. It is like what Dr. Nixon told us, “blogging should never be lonely.”

10. Dress to Impress

Jeff Carter

http://jeffcarter3.wordpress.com/2010/02/25/dress-to-impress/#comments

03/04/2010

Jeff, I found your post  “Dress to Impress” to be very beneficial, especially since graduation is approaching and I will need to know what to wear during an interview. I also found your comment about how in PR firms more of a casual attire is now more accepted. That is awesome for all of us who are looking into going into that field, because I know I am so much more comfortable when I am not in a business suit. I also liked how you included what not to bring to an interview, often times we probably do not think about bringing things (especially our cell phones.. that is soo second nature!)

11. 

Home for the Holidays: Listening to Your College Student

http://listeningmatters.wordpress.com/2007/12/29/home-for-the-holidays-listening-to-your-college-student/

Barbara Nixon

03/08/2010 

I really enjoyed your post about you son coming home from college and all the advice/warnings you informed readers about. What I found most humerous about the post was that almost everything you said about your son was the exact thing that I do/did to my parents when I come home. You really hit home for me when you discussed: laundry, curfews, late sleeping, family time, little conversation, tattoo, empty wallet, spending time with friends. 

 12. Shift Happens: Viral Videos

Lauren Hopkins

April  11, 2010

Comment:

Lauren,

 I really enjoyed watching your videos and reading your post about what it is that makes a video viral. Thats is funny that you mention how the dancing video had more views than the Did You Know? but at the same time I can believe it because I know myself I have seen those videos in a couple of college courses. Those Did You Know? videos always seem to amaze me and I always wonder how they came up with all the statistics provided in them. I just had the opportunity for one of my classes to try and create my own video to see if it goes viral… Lets see what happens!

-Micaela

13. Foursquare and the Future

James Kicklighter

04/17/2010

Comment:

Hello James,

After reading you post about Foursquare and from the small amount of current knowledge I have about the online application, I find it to be very dangerous. We already have so much access to things online that help us find popular venues, restaurants, interesting places to visit, that I do not think it is necessary for a tracking device to track me everywhere I go, that way others can inform me what to check out that is nearby. I believe that I can just use a search online or talk to people I know and trust about locations.

14. Resume- Digital Portfolio

James Kicklighter

04/17/2010

Comment:

James this is quite the impressive resume. Not many students graduating from college have resumes like this, you should be very proud of everything you have accomplished in your life. It is not too often that people have the same driven ability and talents thats you do. I look forward to keeping up with you after graduation and finding out what you are doing with your life, I know one day I will see you on the red carpet winning some type of award for a movie. Just remember not to forget about the rest of us you met back in Veazy  trying to make it, wishing we there in Hollywood, haha! Good luck with everything!

-Micaela 

15. PR Connection 9: Kate Gosselin and Dancing?

Kati Ann Wright

http://katiann4710.wordpress.com/2010/04/20/pr-connection-9-kate-gosselin-and-dancing/#comment-109

April 20, 2010…4:29 pm

Kati Ann,

After reading your post about Kate and her being on the show Dancing With the Stars, I will have to say that I completely agree with you. She has remained positive and strong during the hard ridicule from the media and press. I bet she just wants everyone to leave her alone and her kids alone. But at the same time, she kind of brought this upon herself by ever agreeing to do a reality TV show to begin with. I do not think just because she chose to do a reality show that she should lose her kids during the custody battle.

16.“Viral” Video Projects, Spring 2010 ::

Barbara Nixon

http://publicrelationsmatters.com/2010/04/15/viral-video-projects-spring-2010-prca3030/comment-page-1/#comment-17428

Prof. Nixon,

I really enjoyed watching all of the other classmates videos. It was funny how everyones video was so different and each one was full of a different personality. I would have to say my favorite was Biso Gxashe’s because it was filmed with a good quality camera, but at the same time, it was a laid back video and really showed his personality. One thing that I found funny was that none of the faculty would be in our groups video when we asked them… but then I noticed they were in other groups..I wonder why?? hahaha!

17. PR-Connection- Bad publicity is Good publicity April 21, 2010

http://eroche1.wordpress.com/2010/04/21/pr-connection-bad-publicity-is-good-publicity/#respond

Emily Roche

Emily, I agree with about the whole Toyota scandal. Whats funny is I wrote a pr connection blog about this as well, it def. was a big deal this year. I found it interesting about what you said from NASCAR. I had not heard that yet, but it does make you think differently.

-Micaela Carter

18. Humor in a VIRAL VIDEO IS THE KEY April 20, 2010

http://eroche1.wordpress.com/2010/04/20/humor-in-a-viral-video-is-the-key/#comments

Emily Roche

Hey Emily,

I really enjoyed watching your video it really made me laugh. But as we all know, we only continue to watch and refer the videos that are funny to us. I find it hard sometimes to get off of YouTube, because it always keep me laughing! But like you said all viral videos are not funny, there are serious ones that help get messages out, or ones that people create for charities too. I have really enjoyed reading all your posts this semester, have a good summer

-Micaela

19.Social Media… To Use or Not to Use…??? April 20, 2010

http://eroche1.wordpress.com/2010/04/20/social-media-to-use-or-not-to-use/#comment-33

Emily Roche

Hey Emily,

Thats funny what you said about the social networking sites you were apart of before this class, because those are the same ones I knew about to. And we also have the new ones in common as well. I think that this class really has jump started our preparation for what we need to expect when we are in the real world. That time is approaching so quickly, I’m not sure if im ready for this social media explosion.

-Micaela

20. PR connections- Tiger Woods.. Still like em? April 21, 2010

http://eroche1.wordpress.com/2010/04/21/pr-connections-tiger-woods-still-like-em/#comment-34

Emily Roche

Hey Emily,

 I will def. agree with you on Tiger Woods being one of the biggest most talked about scandals of the year. But I will have to say after watching his apology that I also felt it was very rehearsed and not from the heart. I’m not sure if he really was sincere or not, but at the same time he could have been nervous and scared out of his mind. Because I know that if I ever did anything that compared to that, I wouldnt want to face the public ever again. But I do agree with you.. its one of those things you will have to decide on your own, if you think it was sincere or not? But I will say, that boy can play some golf!

-Micaela

21. Passing Employer’s “Background Check”

http://lala1185.wordpress.com/2010/04/13/how-to-pass-your-employers-background-check/#comment-79

Lauren Hopkins

Hey Lauren,

After reading your post on companies monitoring social media, I found everything in it that you said to be very helpful. That could not be more perfect timing for your mom to find that, right before graduation..and for all us PR students who are constantly using social media. I really enjoyed the tips that you gave about what to have and not to have on your facebook profile. But one thing I learned last week at a Career Services event on Interviewing Skills, is that it is considered an “illegal” question if they ask you to log onto your profile during the interview because it cuts into your personal life and they cant ask about your personal life.

-Micaela

 

Groundswell Reading Notes Chapters 10-12

All of the following reading notes below come from Groundswell winning in a world transformed by social technologies by Charlene Li and Josh Bernoff. Chapters 10-12.

Unilever’s example is to incorporate the three elements of groundswell thinking into your organization:

  1. Take small steps that have big impact.
  2. Have a vision and a plan.
  3. Build leaders into the plan.

Lessons learned from groundswell thinkers. First, never forget that the groundswell is about person-to-person activity. Second, be a good listener. Third, to be patient. Fourth, be opportunistic. Fifth, be flexible. Sixth, be collaborative. Seventh, be humble.

(All of the following notes were from pages 202-240.)