A Survival Guide to Social Media and Web 2.0 Optimization* Pg. 15-22* About the Book and Introduction

  • This book is for anyone who wants to succeed in today’s Internet- even if you already started building your social web presence.
  • The future of the Internet is the social web.
  • Success in today’s Internet depends on your entire web presence, not just on search engine optimization.
  • RSS feeds- files containing information that allows you to syndicate the information across the Internet.
  • CMS- content management system is an application that is used to create, edit, manage and publish content in an organized way.
  • It is important to be consistent in your key terms throughout your entire traditional and social web presence.
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