Monthly Archives: January 2010

PRCA 3030- Is Social Media Monitoring ethical??


Body Language in Job Interviews- PRCA 3711

To begin a job interview, always start with a handshake. Make sure the handshake is not wimpy but also not too firm. After beginning the actual interview it is important to remember your body language and your nonverbal signs, because we all know it is not what you say but how you say it.

Here are some tips that I came up with that I would find helpful in controling my body language and my nonverbal communication in an interview:

In sitting in your chair make sure to sit-up straight, legs together and cross the bottom of your ankles (girls if you’re in a skirt). If you choose not to cross your ankles then place both your feet on the ground to prevent you crossing and uncrossing your legs too much.  Also lean slightly forward towards the person interviewing you, this way you look engaged in the conversation and make sure not to lean back to comfortably in your chair.  Don’t lean towards the door, this will make it seem as if you are in a hurry to get out! Make sure to make eye contact with all the people that are interviewing you and use appropriate head nods when needed. When one interviewer asks you a question make sure in your response to look or make eye contact with everyone, and then bring your eyes back to the person who originally asked the question (this helps letting them know, you are done with your response). If everything is going perfect in the interview and then lastly a question or comment is made that you don’t agree with, it is vital to make sure to keep the mood positive and do not roll your eyes!  Make sure to be enthusiastic and keep the most positive expression you can on your face (regardless if you feel if things are not going right). Your overall facial expression makes a difference in interviewing too; do not have a blank stare, because it could seem that you are thinking about something else other than the interview. Make sure not to cross your arms, but instead place them on your lap. Don’t talk too much with your hands, if so you could accidently lead the interviewer into not being able to focus on what you are saying, but instead focus on your hands and arms moving everywhere. Try not to scratch or rub your head or neck during questions, it might seem as if you are uninterested or are not sure really what to say. Try your best to not let your legs shake during an interview, we all know that you are nervous, but don’t let it show through leg shaking. Another important factor in job interviewing is your overall appearance. It is essential for girls not to wear too much make-up, but at the same time make sure you have a fresh face and not last night’s make-up on. Also, don’t overload on the perfume or cologne this could cause headaches and make it hard for everyone to focus on what is being said and instead be focused on the smell in the room. Make sure your hair is clean and combed, and that your outfit really shows that you are dressed to impress.

Groundswell Reading Notes Chapters 1-3

All of the following reading notes below come from Groundswell winning in a world transformed by social technologies by Charlene Li and Josh Bernoff. Chapters 1-3.

Part one. Understanding the groundswell.

  • The groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
  • The groundswell come from a collision of the three forces: people, technology and the economy.
  • You eventually give in. STOP trying to fight the groundswell.
  • The groundswell phenomena does not fit will with corporate PR and marketing plans.
  • Groundswell thinking is like any other complex skill- it takes knowledge, experience, and eventually enlightenment to ge there.

Groundswell Technologies and how to use them.

  1. How they work?
  2. How many people use them?
  3. How they form part of the groundswell?
  4. How they threaten institution power?
  5. What can you do about them?

When evaluating a new technology ask yourself this:

  • Does it enable people to connect with each other in new ways?
  • Is it effortless to sign up for?
  • Does it shift from institutions to people?
  • Does the community generate enough content to sustain itself?
  • Is it an open platform that invites partnerships?

Groundswell has two key ingredients: technology and people.

The Social Technographics Profile includes: creators, critics, collectors, joiners, spectators, inactives.

Why do people participate in groundswell?

  1.  Keeping up friendships.
  2. Making new friends.
  3. succumbing to social pressure from existing friends.
  4. Paying it forward.
  5. The altruistic impulse.
  6. The prurient impulse.
  7. The creative impulse.
  8. The validation impulse.
  9. The affinity impulse.

(all the following notes, come from pages 1-60.)

PRCA 3030- Is Social Media Monitoring ethical??

It is hard for me to pick a side on whether or not I believe if social media monitoring is ethical or not? Before I began to blog, and you use any social media networking sites, I would have said no. But now that I read and respond to posts and comments that other users write I always try to take into consideration what people have said. Whether it is a negative or positive; tweet, comment, post, tag, message, etc. I always remember that, that is a reflection of that individual’s point of view.

I think it is important to consider what kind of social media you are using to determine if it is ethical or not. For example even though Twitter is very popular, it only allows for a small amount of characters for a user to post or comment on. I personally would find something a little more ethical or believable if someone is going to take time to blog about it, and really share what they are trying to say. Basically what I’m saying is, if an individual had a bad experience at McDonald’s, I would hope that rather them sending out a tweet that read @McDonald’s sucks-the worst experience ever, that they would blog about their incident so maybe the viewers(followers) can make their own judgment after reading the situation.

Another point to take into consideration of whether or social media monitoring is ethical or not, would be how much monitoring do you really do? For example last year in PRCA Research we had the opportunity to follow a Fortune 500 company for a month and complete a social media monitoring project, I chose McDonald’s. After reviewing what bloggers wrote and what tweets were made during that time frame, there were way too many mixed views and feelings about McDonald’s.  If I were someone that had never been there and just wanted to find out something about the company through social media monitoring, I would NOT know what to expect. There was everything from people who are obsessed with McDonald’s and literally eat it every day, to people who despised it-whether it be for health reasons, bad experience, or just personal problem with McDonald’s.

Here is a PowerPoint, I found online by Karl Kasca, which discusses the importance of ethics in Social Media:

A Survival Guide to Social Media and Web 2.0 Optimization* Chapter 4* WordPress

  •  This chapter covers WordPress and all what it offers, plus how to use it.
  • WordPress is one of the easiest content management systems to learn and there are countless plug-ins/ themes to choose from.
  • The main elements of a WordPress site: the header, navigation menu, the main body area, the sidebars, the footer, sidebar widgets, static pages.
  • In planning your site- its good to have a list of what you would like to have on your site.
  • Choosing a theme- is more important than just the look and feel, it helps determine the sites functionality.

PRCA 3030- T.O.W. -Blog Comments

Comments are significant to bloggers, because it lets the original blogger know that someone is reading what they have posted. Comments are also beneficial because sometimes a comment may lead to another whole blog post, it can be as if a comment can trigger another idea. Commenting on someone else’s blog is also a good way to get your name out there for others to read your blog. By tracking and keeping up with comments can help to introduce you to new bloggers or view some individual’s blogs that you have never read before.

Caroline Middlebrook is a frequent blogger, who chose to make this a part of her everyday life by quitting her job in 2007 to make money blogging. Here is a post from Caroline about blog commenting strategies:

Another reason why it is important to comment on blogs is because it lets to original blogger know that people are reading what you write. Joseph Scott blogged that sometimes blog comments are what really makes the post and that the blog itself minus the comments is only half of the blog.

Darren Rowse gives 10 Techniques to get more comments on your blog, that I found could be helpful if you are interested in increasing the amount of people who comment on your blog.


  1.  Invite comments.
  2. Ask Questions.
  3. Be Open Ended.
  4. Interact with comments left.
  5. Set Boundaries.
  6. Be humble.
  7. Be gracious.
  8. Be controversial.
  9. ‘Reward’ Comments.
  10. Make it easy to comment.

Please refer to Darren’s post for me details and explanation on his top ten techniques!

  • It is important to make sure your comment is appropriate for the post, also to make sure its friendly and will not come across as offensive to anyone.
  • Make sure your comment has a purpose, don’t comment just to be commenting- say what you are wanting but keep it appropriate!
  • Lastly, remember sometimes people can misinterpret the tone of things when they are written, so make sure the tone of your comment is appropriate.

PRCA 3711 Cover Letter Tips

Cover letters are your first chance to make a good impression, it is essential to make sure that your cover letter is perfect. A cover letter should not have any flaws and should really catch the attention of the person you are writing to. Here are some helpful tips, which I came up with- along with some supportive websites for more additional advice/tips of how to write a cover letter.

  1. The presentation of the cover letter is very important, because this is the first item a potential employer is seeing. Presentation can include; layout, format, font choice, correct usage of grammar, and whether there is an introduction, body and a conclusion.
  2. I believe it is also important to keep the letter very straightforward, not too long- but make sure the letter covers your most important attributes and skills( experience) you could possibly bring to the company.
  3. I believe that it is also very important to have someone review your cover letter. Whether it is someone you know or do not know, you could always ask them after reviewing it, if they found you (or your cover letter) as someone/something that would be able to stand out from others.
  4. It is also imperative to really get the attention of the person you are writing to. Make sure to start with a strong opening and end with a well-written even stronger closing.
  5. DON’T FORGET to sign the cover letter!
  6. For PR majors: It is also important to include any and all social media skills, if you are applying for a job where it is necessary.
  7. Make sure to include in your cover letter why you are sending your resume and what it is you are interested in, esp. if you have not had any previous contact/ communication with whom you’re writing to.