Monthly Archives: July 2009

PRCA 3339- 2- Characteristics of Life Stages

Different ages call for different generations and popular trends, this is part of developing your life. As people more through their life stages there is usually a common stereotype to notice about each generation or age group. My favorite is the Middlescense, because I feel as if when your at this point in your life, everything is there for you. You most likely are financially stable, have a couple of kids, paid off your mortgage, and care about your job or you still would not be there.  At this point in your life, there is nothing holding you down because this is the mid-point in your life.

Middlescense (45 –55)

  • Also known as Second adolescence.
  • People are often not moving forward in life and are questioning their choices.
  • People realize they can’t control aging.
  • These people try to become active and act young and foolish.
  • Some people try and squeeze in things in their life that they have neglected, and some people just simply quit or give up.
  • Some desire relationships.
  • Search for a new place in life.
  • Harder to accept growing children.
  • Trying to relate to teenage children and their aging parents.
  • Some are adjusting to single life.
  • Men do not transition as well as women.
  • Income: $76,000-$84,000


Top ten jobs are:

1.    Nurses

2.    Post secondary teachers

3.   Accountants

4.    Analysts and Engineers

5.    Sales

6.    Data entry and Communications

7.    Consulting

8.    Corrections

9.    Financial fields

 10. Pharmacy and Physical Therapy

 *Middlescense is also known as second adolescence, in this age group people fall between the ages of 45 to 55.  In this stage people are often going in circles, and questioning their choices in life. It becomes harder for these women and men to make decisions, whether it is financial decisions, relationship decisions, career decisions or family decisions. These people realize they can’t control aging and life moving on so they being to reconsider everything. In the middlescense stage women and men try and act young and irrational, making purchases and decisions that are not necessary and sometimes not affordable. They realize there are thing that they might have missed out on life and they try to squeeze it all in. Some people also give up and quit on tasks or jobs they can’t complete or do not want to complete. These people also have “intimate attachments”, whether it is love or relationships they need, or attachment to feelings, desires and often time luxury merchandise or products. They begin to search for a new place in life, whether it is trying to find fun again and acting younger than they are, they might have a mid-life crisis. Or they might have a spiritual awakening. They also try and relate to both age groups whether it is their parents or their children, they may act as if they are too old to do anything to active, or they may try and become too vigorous and energetic trying too hard to fit in with their children. They begin to reexamine their jobs and figure out their obligations in life. One in three adults in this age group are not satisfied with their job, and one in five is looking for another job. They tend to work longer hours- for example most work 50 hours a week. 67% of these people say their top priority is to give back to society, and 33% of this stages top priority is their self and their family. Some people in this stage reassess their marriage and often times will have to adjust to single life, they begin to search for meaning in life, and will try to accept children growing by acting like they are one of them. – I found this picture funny, when researching about mid-life crisis


Public Relations Publications- *TOP TEN*



Segementing Publics- TOMS Shoes

For Publications class each student had to choose an organization to create a brochure for. I have chosen and created a brochure for TOMS Shoes. This organization was founded by Blake Mycoskie after he traveled to Argentina and noticed how many children did not have shoes. He created TOMS Shoes which is based on for every pair of shoes sold one pair is donated. I am trying to target young adults with my brochure, because the shoes created are designed for a younger crowd to wear; they even have children’s shoes as well. I designed my brochure to very simple because I know being a young adult myself that when flyers or brochures are too wordy, that I do not even take the time to read what they are all about. My brochure is very straight forward, it tells the facts about what the company is, what it is they do, and how people can get involved. My brochure will have a long shelf life because I believe that people are just now starting to realize what TOMS Shoes are, even though they have been around for almost 4 years. The brochure will only need statistics updated and that is basically it, because the concept for the company most likely will not change. The way my brochure is designed will impact the viewers who choose to pick it up off the shelves, because the outside covers are catchy because they are just large images of the companys logo.

For more information about TOMS Shoes:


PRCA 3339 -1- Emotional Effects

Who would have ever thought that the way certain letter is written or typed could impact us? After learning about the emotional effects of fonts, I think alot more about a font when I choose one for a certain publication. “Researchers have found that fonts arouse similar emotions in different publics and can communicate connotatively”- Anne Van Wagener.

According to Linda P. Morton author of Strategic Publications; there are types of specialized fonts which refer to a miscellaneous catergory of fonts, designed as individuals instead of as families.  These fonts have a tendency to have ornate details that show bestin larger sizes. There are two subcategories fro specialized fonts they are; novelty and decorative. Novelty fonts are specialized fonts that suggest specialized functions or hardware to visually communicate a specific message ot tone. These letter are solid in color or illustration. Decorative fonts are specialized fonts that included ornate or flowery designs, shadows, shades or other three-dimensional techniques. Decorative fonts are not solid in tone or color.

To me the most common font is Times New Roman- which is said to be full of emotion in expressing tradition, efficiency, elegance, seriousness.


Typography is a visual form of communication. Alot more goes into typography than just grouping of letter that form a word. It has form and shape and personality. Typography has character, texture, and the power to express mood meaning and ideas. Designer’s have to pre-test their designs or publications in order to get the final logotype, Experts say it’s best not to be quick to settle for a design, but to make sure you meet the organizations needs. In businesss cards no font smaller than 8 needs to be used. Most business cards will have fonts from sizes 9 to 11. The organization needs to be anywhere from size 12 to 15. When creating a brochure the heading font needs to be larger by 20% and the body text in the brochure needs to be anywhere from size 9 to 14, just depending on how much content will go into the brochure.

How to create YOUR OWN business card from your home computer:



Beginning Designers: If you are looking for free fonts that are attractive and detailed, I recommend

*This site is where I download the fonts I use in my publications.